Top level creativity

What can I do for you, your brand or company?

Fee or project-based creativity

I generate your brand's ideas or lead the team that already works for you.

I'm used to directing or coordinating with agencies or internal teams.

I assemble teams for specific projects.

I lead projects from conceptualization to full-scale production.

Creative consultancy for brands

I can assess the creative services you are receiving from your current provider and give you guidance on how to get the most out of them.

If you're planning a big project or launch, I can assist you in developing the brief, analyzing and challenging the strategy, and evaluating the creative proposals.

Unlike typical consultants, I take a more hands-on approach and can ideate with your agency until we achieve the desired outcome.

Creative consultancy for agencies

I can analyze, diagnose, and improve the creative performance of your team.

I can boost your pitching team or do the pitch for you.

I can help you detect opportunities and develop the award-winning cases you need.

My Experience

I am a Chief Creative Officer with 24 years of experience in advertising agencies; I've been the Creative Head at top agencies like Publicis-Nurun, McCann, and Leo Burnett. 

Deep digital marketing, team building, strategic, and presentation skills.  

President of Mexico's Creative Circle from 2013 to 2014. 

 Top awards include Cannes Lions, EFFIE Latam, EFFIE Mx, IAB, FIAP, WAVE, NY Festivals, London, El Sol, El Ojo de Iberoamérica, Webbys, and Mexico's Creative Circle. 

 I have been a juror at Cannes Lions (Direct), Cannes Young Lions (Digital), Effie Latam, WAVE, FIAP, El Ojo de Iberoamérica, AICP, Lisbon Festival, and Volcán Festival.   

In México, I have been a juror at the "Círculo de Oro" (Golden Circle) Festival five times, Cannes Young Lions in México three times, Effie Mx 2 times, and IAB Mx.   

In addition to my advertising work, I was a writer on Netflix's hit 'Club America vs. Club America' a docuseries that explores the past, present, and future of Club América, the most successful and controversial football clubs in Mexico and one of the biggest in the world.  

I am passionate about digital business, writing, design, technology, and learning new things.  

Currently, I am developing a sports documentary and a feature film with a production team as a lead writer and creative director.

Chief Creative Officer Leo Burnett México

January 2023 - January 2024

Responsible for the creative & digital growth of Leo Burnett Mexico (full-service agency).

Major Graphic Design Iberoamericana University

September 1992 - December 1993

Leading design university in Mexico, the first to officially offer the Design Major in 1968.

Creative Vice President McCann Worldgroup México

August 2017 - December 2022

Responsible for the creative and digital integration of McCann Worldgroup in Mexico City, overseeing the creative product of: McCann (full-service agency), Momentum (experiential & shopper), and Craft (audiovisual production).

Creative Vice President Nurun - Publicis Digital Agency

January 2016 - August 2017

Responsible for the digital integration of the group's agencies: Publicis, Leo Burnett, Saatchi & Marcel. Nurun reported 80% revenue growth after Alfredo's first year at the agency's helm.

General Creative Director Publicis Dialog + Publicis Healthcare

June 2014 - January 2016

Publicis Dialog, the BTL and shopper branch of the group. Dialog became Grupo Modelo's (AB InBev) AOR, reporting a 50% revenue growth. Publicis Healthcare is the wellness and pharma offering of the group in Mexico.

President of the Mexican Creative Circle

September 2013 - September 2014

President of the Círculo Creativo de México, the association that represents the advertising industry and in charge of the Mexican Creativity awards festival (Círculo de Oro).

Head of Art Publicis

June 2011 - June 2014

Helped Héctor Fernández bring the agency into the top ten and subsequently #1 of México's creative ranking for three consecutive years: 2013, 2014 and 2015.

Group Creative Director JWT

October 2004 - May 2011

Helped the agency rise in the country's ranking from outside the top ten, to #2 in consecutive years: 2008 and 2009.

Creative Director Z Advertising

January 2000 - October 2004

Z Advertising was an independent agency led by then CCO Alejandro González Iñárritu, who later would become best known for his Oscar winning filmmaking career.